We hope to see you at an upcoming SPORT BEACH event. Please check out our upcoming Clubhouses here, and follow SPORT BEACH on LinkedIn and Instagram - we'll see you soon!
SPORT BEACH lives at the intersection of sport, culture and business, a convening hub for leaders to come together to drive industry forward.
For the second year, we're bring our Clubhouse to the Big Game, creating a space for respite, recharge, and quality conversation.
We'll be hosting USA TODAY's Ad Meter Summit to kick off the Clubhouse, which will also be home to while on earth™'s Super Bowl Pop-Up, an exclusive IRL experience for hometown hero Christian McCaffrey's activewear brand, featuring daily run clubs and a sip & shop experience.
THURSDAY, FEBRUARY 5, 2026
11:00 AM - 7:00 PM
FRIDAY, FEBRUARY 6, 2026
10:00 AM - 7:00 PM
Questions?
Please email hello@sportbeach.com
LED BY WHILE ON EARTH™
Start your morning with SPORT BEACH and while on earth™ for a city run led by San Francisco's favorite run clubs and while on earth™ co-founder Brooke Wells. We'll offer multiple distance options at your preferred pace, followed by coffee, community, and private shopping with the while on earth™ team. All levels welcome.
We'll start and finish at the while on earth™ x Athletic Brewing Pro Shop at SPORT BEACH, bag drop provided.
The USA TODAY Ad Meter is THE definitive ranking of the best (and worst) Super Bowl ads for 38 years running. Join the team, including USA TODAY Ad Meter Editor Rick Suter and USA TODAY Entertainment Reporter Ralphie Aversa, for exclusive conversations with some of the leading brands behind the iconic ads that are defining culture in the 2026 lineup. Read more below.
2p - 2:30p About the USA TODAY Ad Meter and NFL's "Game Behind the Game"
- Glenn Cole, Founder & Chairman, 72andSunny
- Tim Ellis, CMO, NFL
- Rick Suter, USA TODAY Ad Meter Editor (Moderator)
2:30p - 3p Food Delivery Domination
- Laura Jones, CMO, Instacart
- Marnie Kain, VP & Head of Brand Marketing, Grubhub
- Ralphie Aversa, Entertainment Reporter, USA TODAY (Moderator)
3p - 3:30p Mystery Spots: How Brands Build Intrigue
- Dedra DeLilli, VP, Marketing Communications, Toyota Motor NA
- Jessica Grigoriou, SVP of Marketing, Condiments, Unilever
- Steven Saenen, Category President, Savory Snacking US, Mondelēz
- Ralphie Aversa, Entertainment Reporter, USA TODAY (Moderator)
3:30p - 4p Creating the "Winning" Ads
- Victor Cruz, Super Bowl Champion, Emmy Winner, Philanthropist
- Mark Kirkham, Chief Marketing Officer, PepsiCo Beverages US
- Kyle Norrington, Chief Commercial Officer, Anheuser-Busch
- Rick Suter, USA TODAY Ad Meter Editor (Moderator)
LED BY WHILE ON EARTH™
Start your morning with SPORT BEACH and while on earth™ for a city run led by San Francisco's favorite run clubs and while on earth™ co-founders Mat Fraser & Brooke Wells. We'll offer multiple distance options at your preferred pace, followed by coffee, community, and private shopping with the while on earth™ team. All levels welcome.
We'll start and finish at the while on earth™ x Athletic Brewing Pro Shop at SPORT BEACH, bag drop provided.
LOCATION DETAILS:
SPORT BEACH Clubhouse will be held at METREON in San Francisco, at the corner of 4th and Howard.
ARRIVAL INSTRUCTIONS & WALKING DIRECTIONS:
The Clubhouse is directly across the street from the Moscone Center, which the NFL Fan Zone and Radio Row will be based. Because of that, where will be limited access via car. Please stay tuned for specific arrival instructions as traffic plans are finalized.
USA TODAY Ad Meter will kick off the 38th edition of the ratings in 2026, adding another chapter to the infamous lore of the "in between" moments during TV's biggest moment.
At a reported record $8 million per 30-second spot, the stakes are higher than ever for the brands and creatives playing in the space - it has never been more important for the ads to meet the moment, cut through the cluttered landscape of brand noise.
So, how? That's what we'll be tackling at the Ad Meter Summit - moving past the pablum and focusing on the masterful creatives and strategists behind this year's most talked about ads. How'd they approach it, where the ideas originated, and how the craft of the commercial came together to deliver the winning spot.
Founded by footwear and fitness industry veteran Todd Meleney, alongside athlete co-founders Christian McCaffrey, Brooke Wells and Mat Fraser, the brand is inspired by the ethos that time is our most valuable currency. while on earth™ champions timeless, versatile products, including footwear and apparel designed for moving between training and daily life with intention, and is spending their time at Super Week LX at a pop-up within the SPORT BEACH space at the corner of 4th and Howard, including a limited edition SPORT BEACH x while on earth™ collab and some of their best sellers.
